Chrona Theses
“The Best Way to Predict the Future is to Create it.”
This is an attempt to catalog the future, the team, and the products we believe in. To plant a flag in the sand to keep us honest and to attract our people.
In life there comes a day where we realize that we were put here to fight for something. At Chrona we make things in service of our highest self. We create so that we may become, so that we may come alive.
Humanity Centric Design
User Centric Design has led us to addiction, profit maximization, echo chambers, and the loss of community in our social fabric. Chrona’s products don’t seek to optimize a single person’s dopamine, but the stability, fulfillment, and agency of the whole human race in the long term.
Products for Revolution
We build products that have the opportunity to affect entire societies. We can leave the slop to be built by less inspired teams. It will be built anyway. If we do our job, billions of people will be able to touch our products and be transformed by it. If we are lucky, Chrona will be able to nudge the arc of mankind.
Care is tangible, care is infectious
When you touch anything we make, you should be able to feel the care and attention that went into making it. You should be able to feel the intense love andcraft that went into the totem in your hand. Make something that raises the bar for all other products in the world.
Emotion Driven Design
We build products to make people feel something. Money, influence, engagement, come secondary to strong emotion. Our goal is to make people feel alive.
Modern technology is uninspired
Apple was the last company to make people feel magic, and Apple has since stopped creating new things. The quality of our world leaves more to be desired. We must try again to conjure magic, to bottle it, to grab the future and drag it into the present. To do so is to be inspired, to have vision of what is missing in our environment, and to will it into existence.
We must build monuments
In the greatest points of human achievement, we built bridges to the heavens. The Great Pyramids, the Internet, the Sistine Chapel. We want our work to be so tremendous, angelic, world altering so that we may add back to the pool of human experience. We must again build bridges to the heavens.
We empower the individual
Power has a tendency to concentrate. The most culturally, intellectually, historically rich periods of humanity are marked by intense empowerment of the individual. Think democracy, freedom of speech, social mobility. The world we believe in empowers the soverign individual in creativity, ability, and knowledge.
THE AI moment comes Exactly once
The Internet happened once and AI, the Singularity, the Intelligence Explosion will happen exactly once. If we are to be stewards of the human race, we must take this opportunity seriously. There are no adults. Generations are decided this decade, and it is truly up to us.
Take care of business
If we do it right, we will create great products that will benefit all of humanity, but you will also create tremendous wealth for you and your family. Everyone here retains a significant share of the upside. Do the work, and the work will reward you.
one hundred years
It takes 100 years to deliver on our mission. We are not focused on what happens next year. We care only about the world we will raise our grandchildren in. What kinds of opportunities, access to beauty and love, and texture of humanity will they experience day to day?
Mistakes create beauty
Your aesthetics get better as you make mistakes. To speedrun perfection, you must take massive action and be wrong many times. First release a version you are embarassed of, then make 100 of them, and make it a bit more beautiful each time.
Be unreasonable
“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
Be the first. Just because everyone before you has failed doesn’t mean things will be the same this time around. You have one life, and it would be a shame if everything you did was done by someone that came before. Bend the world to your dream.
Excellence Breeds magic
To create the technological movements we believe in, the team must be truly exceptional. Each member must raise the bar of the team they are on. The best time to get a job here was a year ago. The future will be built by a small group of the most gifted artists and the most gifted technologists. The bar for each kind of person is exceptionally high. It takes a team to make great products. It takes a generational team to bend the arc.Take living seriously
We want the future to be built by people that know the fullness of world and truly understands humanity. One cannot build for humanity without being an engaged member, filled with wordly experience, love, broad empathy, and a burning desire to see us thrive.